JTB Imaginative LLC

Developing visual and marketing strategies for business acceleration.

We're a full-service brand development and deployment company that helps build value. Our focus is expanding your reach, improving your bottom line, and helping your business consistently look its best.

BRAND DEVELOPMENT

A brand is more than a logo, and building a brand requires more than eye-catching visuals. Whether starting from scratch, or updating after decades of success, having a strategic partner to help guide the brand development process is critical.

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Can't see the forest for the trees? We help you analyze & refine your brand positioning.

We research you and your target markets in relation to your goals, then develop your unique brand identity and help deploy it consistently across the most appropriate marketing channels.

When you're ready to take the reins, we provide the road map you need, and support you in finding the right in-house talent.

Grid of images and text featuring professional woman's portrait, rooms in Santa Fe homes, and an excerpt from an article about tile

BRAND POSITION AND STRATEGY

When a regional home stager decided she wanted to shift more of her business toward interior design, we were called upon to strategize a social media and website content plan that would organically expand her reach and help her stand out in a crowded market.

Your branding needs change over time.

There are three key points when brand identity work is critical:

Starting Up

Entrepreneurs and teams looking to launch a new business, idea, or product.

Figure shape stretching on purple background with large letter F, a color chart, two bone-like texture swatches and the words Frame Bio

START-UP BRAND LAUNCH

From naming to launch, we built this biomolecular medicine start-up's entire brand ecosystem — logo, messaging, website, and go-to-market collateral — in under 90 days.

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Scaling Up

An established business looking to expand product lines, services, or enter new markets.

SCALING & EXPANSION REBRAND

As companies grow, expand into other markets, or consider adding product lines, it becomes essential to evolve their visual identity to feel both familiar and fresh. Building upon current brand equity while signaling a new direction is our specialty.

Freshening Up

Long-standing businesses that are seeing more competition in their sector and want to update their look and marketing strategy.

Bright illustration of hand holding acupuncture needle with stethoscope, roses, cells, clouds, plants, and the moon

BRAND REFRESH

Faced with an explosion of new alternative health practices in Portland, Oregon a long-established naturopathic clinic in the heart of the city decided to refresh their visual approach to better reflect the energy and vitality of their services.

Trust builds brands, so trust should be the foundation of brand development.

JTBI is entirely guided by owner Jeffrey Baker. You'll always work one-on-one with Jeffrey, and he'll handle all the complexities of compiling and managing a stellar creative team.

Portrait of a middle aged man smiling in a bemused way in the forest

A MIND FOR VISUAL SYSTEMS

With a background that spans business, non-profit management, education, and the visual arts, Jeffrey brings a diverse skill set and inquisitive mind to every project.

Project Snapshots

HIPICO Santa Fe

Magazine cover illustration that puts a pro photo through a unique alternative transfer process to create a bold introduction for this annual equestrian event.

Contour Fine Woodworking

Craftspeople want a designer that understands their craft, so this start-up in PDX, Oregon turned to us for a logo reflective of their products and values.

Backbeat Audio

The best business name ever for a high-end audio retailer needed a refined logo to kick-start their branding efforts in advance of a key industry trade show.

Large organic chicken feed bag with blue design on gray background

Family Fresh Nutrition

Concept branding for pitching a new organic poultry feed product line. Even seed ventures require graphics to support early business development.

Brand building that means business. trademark

WANT TO DISCUSS YOUR BRAND? Let's chat.

Whether you're considering refreshing your current branding, or are seeking support with the launch of an entirely new business, we're here to help. Contact us for a free 45-minute consultation.

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You're not industry-standard,
and your branding should prove it.